Eyewear retailers traditionally focus their media spend on products and promotions. We gained the trust and confidence of our client and took the brand in a new, more heartfelt direction. By leaning into emotion, we created a body of work that resonated with consumers, earned significant engagement across all media platforms, boosted sales and brand recognition and set a new standard of advertising for a commodity category.
Pearle Vision - Luxottica
“BEN’S GLASSES” tvc
Clio Awards: Silver Fashion & Beauty
Chicago American Advertising Awards: Client of the Year
Best of Film, Video, and Sound
Best of Elements of Advertising
Gold Integrated Advertising Campaign – Cinematography
Gold Public Service Online Film, Video and Sound – Local Television Commercial
Silver Branded Content Entertainment – Non Broadcast
Effie Awards: Bronze Branded Content & Entertainment
Finalist Healthcare Services
El Sol Awards: Bronze TV / Cinema – Health & Beauty Products
“OLIVIA” tvc
Clio Awards: Shortlisted Health
Effie Awards: Bronze Branded Content
Celebrity Partnership
We launched a social program with tennis legend Billie Jean King. The Raise Your Glasses initiative built on the momentum of our TVC and encouraged people to take pride in their glasses and themselves.
