cape line - millercoors
Hard seltzers reshaped the landscape of the adult beverage category, and MillerCoors needed to announce its entry into the space in a way consumers would notice. So instead of starting with film, we went all in on social and launched Cape Line by intercepting potential customers where they were already consuming media.
TVC/olv
We supplemented our social launch with more traditional media, which also ran on streaming platforms and in paid channels.
OOH
We leveraged out-of-home placements to ensure the brand was top of mind for consumers in daily life and on their way to new destinations.
MERCH
To boost the brand’s street cred, we introduced a line of merchandise that was given to influencers, bar owners and distributors.
case study
Click to learn more about how we helped Cape Line achieve one of the most successful new product launches in the MillerCoors portfolio.